Agency: Webefx
Client: Fire Engineering Magazine
Summary: Our client has a list of prospect advertisers who have previously bought advertising from Fire Engineering Magazine or attended a convention in the past. They want to send an email that will motivate advertisers to buy in now. This particular email blast will focus on selling the advertising space available on FE’s e-Newsletter, which goes out to over 100,000 subscribers each week.
Agency: GC Direct
Client: Ultreo
Summary: The client requests 5 sections that we can put a headline, a visual and copy in. He feels we do not need section headers built into the template.
The client requests a newsletter template with a feature section which would be the largest and right at the top, 5 smaller sections below, and a side bar where we can put other information.
The audience is Dentists who sell the Ultreo from their offices. The purpose of the message is to keep the dentists excited and engaged in selling Ultreo to their patients.
This email newsletter is designed to keep them informed of the latest product news, promote the Share-A-Smile program that provides incentives to Dentists and Patients to purchase Ultreo, tips to Optimize the use of the Ultreo Ultrasound Toothbrush, and share success stories.
Agency: Webefx
Client: Dental Organization for Sleep Apnea (DOSA)
Summary: DOSA is having an annual meeting in conjunction with Blue Sky Event 2008, produced by Productive Dentist Academy(PDA). An email template is required for regular distribution of event information and invitations. The client requests that we try to stick with PDA colors for the theme.
This is the final selection. We programmed the HTML and sent the blast for them using Campaigner.
Agency: Webefx
Client: Apollo Digital Paging Company
Summary: Client requests an email template to feature any specific product and trial offer. Apollo is competing with Motorola for the firefighter market. Although they have been around for 15 years, they are much smaller than Motorola. This email blast will be targeted to Fire Engineering Magazine subscribers.
Agency: GC Direct
Client: Lyric Hearing
Summary: This email template is to be used to deliver messages to prospects who responded at least once to an ad or attended a seminar. Lyric is a different kind of hearing aid, sold only through doctors, as it fits into the ear canal and has to be changed once a year. It is sold to active seniors, 55-75, mostly higher education and income.
These emails will provide patient stories, articles, new product news and new provider (doctor) locations. Since the emails will be sent to a geographic area around provider’s offices, they will often need to carry a list of provider contact information, which could stretch to 12 or even 20 doctor locations.
The templates should follow best email practices, including all important information above the fold, no large images with text that won’t render in new Outlook clients, and an area to display offers.
I designed the comp on the left, but was hired again to program the HTML for the design on the right.
Agency: Webefx
Client: Productive Dentist Academy
Summary: This event is designed for dentists, dental assistants, office managers, and other dental related occupational professionals. The programs from PDA typically focus on taking a productive practice to the next level of high-output business management.
An email template for the Blue Sky Event is required for sending the event information to the several thousands of students and clients PDA supports. The email will also feature a listing of programs, speakers, and fun events. Calls to action will prompt readers to visit the Blue Sky website (www.blueskyevent.com) or call for more information.
Agency: Webefx
Client: Fire Department Network News
Summary: Worked with Zi Krostag to design a website layout for the upcoming Fire Department Network News project. My involvement was primarily on the home page and feature pages. FDNNTV is unique in the fact that the stories are primarily television style news reports complete with an anchor desk and news programming format.
Additionally, I was asked to design this email template to be used in an automated email news updates service. Here’s the template I provided as a mockup.
The website, www.fdnntv.com goes live on 8/28/2008.
Agency: Lionfish
Client: Microsoft Dynamics
Summary: While on assignment at Lionfish I had the opportunity to build HTML emails using layouts provided by the design team. I was responsible for processing the graphics, coding the HTML templates, and supporting revisions and tweaks.
Read feedback from this client on my Linked In profile.
